Covergirl Hunger Games | Cross-Platform

This was an ambitious, cross-platform (tablet, mobile, & desktop), dual-brand eCommerce experience developed as a partnership between Covergirl, Amazon, and Lionsgate Films. The concept was originally created by Amazon and pitched to Covergirl and Lionsgate. The pitch was successful, and all teams began the work to bring the vision to life. The result was one of the most successful and best-performing collaborations to date and raised the bar for what immersive campaigns on Amazon could be.

Role: Concept, VX Design, UX Design, Execution